Our Values

We believe the best way to change is to put your intentions out in the open. That is why we have quite a long list of values that we hold ourselves to. If these seem like good ideas to you then welcome! We are glad to have you!

We Believe

Self-care doesn’t have to be serious.

It should feel simple, fun, joyful and maybe even a little bit rebellious. From the ingredients we use to our naming and packaging to our charitable giving— we’re in the business of delivering maximum good. So you can revel in the moments of self-love, self-respect and self-care you create in your every day.

We Believe

Positive change can start with personal care, but it doesn’t stop there.

We don’t just advocate for self-care but community care. We work to create safe spaces where women can move towards a more educated and inclusive worldview. We use our privilege and platform to stand up as allies—and to amplify less heard voices. And charitable giving has been built into our business practices since day one.

We Believe

In women’s rights and women’s wrongs.

We celebrate women’s failings, faults, flaws and fuck-ups as much as their triumphs and achievements. We’re here to burn down traditional beauty industry standards and personal care practices that strip women of their confidence and leave them feeling like anything less than the imperfectly awesome humans they are.

We Believe

All people are worthy.

Personal care should be for everybody no matter their race, ethnicity, gender, sexual orientation, identity, culture, ability, age, class, religion or personal choices. You are worthy and deserving of care, respect and love— exactly as you are.

We Believe

In community over corporations.

We’re a small, handmade business and our products are proudly made (with plenty of love) in North Dakota for real people with real bodies.

We Believe

In doing right by the world.

We are committed to cruelty-free practices and do not test on animals. We take small steps to lessen our footprint and have carbon neutral and low impact waste protocols in place wherever possible.

When we say women we mean—

All people who identify as women. Period.

We Believe In

Giving Back

Everyday essentials, like soap, can seem like a luxury for those in hard life situations and we want to change that. We strive to support all people no matter what, and your purchase really makes a difference in a person’s mental and physical wellbeing. For you and for those less fortunate.

Learn More